PRG Takes NYC
How much do we want to Progress or achieve our dreams?
“There may never be a right time so being fluid in your quest is vital.” Denim Dez
We were granted an opportunity to go to New York (Designer and curator’s Dezmond Wheeler’s first time) and we had to take advantage of the opportunity because it’s what’s needed to move the brand forward. Money wasn’t the most abundant but with proper planning we were able to secure a flight and decent hotel. We were aware that all we needed was to be in the City of Dreams to chase ours. During the pandemic and limited access to renowned spots, the brand made an attempt to get noticed by host’s of IHeartMedia Radio’s The Breakfast Club. We made it into the building but had to submit the items curated for Charlamagne the God, Dj Envy and Angela Ye to the mail room. (we hope you received your items) In the PROcess we got to introduce PRG to some buildings personel and explain the meaning and driving forces behind the brand.
Other opportunities that we made were taking advantage of the New York City landscape and use it for the backdrop for some of the winter releases and pieces that our patrons love. It made for an exciting adventure and we know that it will resonate sooner or later. The trip also allowed us to attend the shop of Aime’ Leon Dore, connect with designers and exchange a few pieces.
“Witnessing the fruition of a brand started in 2014 (Aime’ Leon Dore) solidified that if we continued to make ripples in the fashion world and stay true to our message, we are destined for similar opportunity.”
The food, sites, and travel throughout the Big Apple were all immaculate. We hope to inspire you to go get a “slice” of the world by documenting our progress. Check out PRG Takes New York.
Move forward even if Progress is slow- Progress Requires Growth
